Icon - A smart shopping assistant and discovery application


My proposed solution was to create an ecosystem of products that retailers can implement into their stores that allowed them to compete with online retailers where, through my research, they had been losing out on (price and variety). The first device was a smart price tag that could update its price instantly and contain NFC/RFID technology to communicate with other devices. The second device was a tablet based changing room assistant that allows customers to interact with staff, discover other products and pay for items.